Sowecare
Project details
Customer: Sowecare B.V.
Sector: Medical and B2C
Countries: The Netherlands
Marketing channels: SEO, SEA and Display advertising
Target audience: Eldery
Website: www.sowecare.nl
Goals
The goals of Sowecare are simple. Sowecare wants to increase their brand awareness, raise their rankings in the search engines and thus generate more relevant traffic to the website.
Strategy
To achieve the goals of Sowecare we used a combination of SEO and SEA activities. First, we conducted a keyword and market analysis. Based on this analysis, we’ve compiled the relevant keywords and advertisment texts to set up a SEA campaign. The campaign is continuously monitored and optimized wherever necessary. For SEO purposes we have been working hard on link building, content creation and advisory. The versatility of the performed work increased the brand awareness of Sowecare among the relevant target audience in the Netherlands.