What is Display Advertising?
Display advertising is one of the most popular ways to promote your business online. Different types of banners varying from text ads to short clips or multimedia advertisements can be placed on external websites via the Google network. Depending on your strategy and target, these websites could be very popular websites with a lot of traffic or smaller niche sites that your specific target group regularly visits. In order to reach your target group, you can either select the websites you want your banner to be placed on yourself, or choose from a range of topics such as ‘Sports’ or ‘Travel’.
Display advertisement is a great addition to your regular Adwords campaign: Users who have seen a display ad before, are much more likely to respond to a text ad by the same organization on Google.