Rank better in Google
Google searches account for over 90% of all the search engine requests worldwide – a good ranking among the search results can, therefore, be decisive for the success of an online business. The better your ranking position, the more people are aware of your website. To achieve this and gain authority, a number of steps must be taken: With so-called SEO techniques such as link building, keyword optimization and good technical design, the website can be optimized for usability and therefore become more relevant to Google’s ranking algorithm among the organic search results. While Google Adwords helps you see quick improvements through paid advertisements, search engine optimization is a more long-term approach: it might take a little time before improvements become visible, but once you established your position, you can benefit from it over a long period of time.