x milion


Internet penetration


Economic growth


Purchasing power


online shoppers


Online marketing in Sweden

Sweden is, like the other Scandinavian countries, one of the most innovative and prosperous countries in the world. As a result, Swedes are seen as very active online shoppers. The Swedish retail sector has grown explosively in recent years as a result of this high private consumption by the public. In Sweden, online marketing is highly valued. The Scandinavian country is in second place (after Malta) regarding the use of internet advertising by businesses. Sweden is, therefore, the ideal country to start with when you want to cross the borders.



Shops online
at least once a month

€ 1812

Online expenses


of doing business with


Facebook penetration
Social media


Mobile penetration

Payment methods

To reach the full potential of the Swedish market, offering local payment methods is essential.

Most popular payment methods in Sweden are:

1. Invoice(37%)
2. Credit card (35%)
3. Direct transfer (20%)
4. PayPal (5% procent)
5. COD (1%) 

Cultural differences

The Swedes are seen as a very trend-sensitive people. This also makes Sweden the perfect test market for new products and services. The Swedes attach great importance to reliability, durability and safety. The Swedes therefore see Swedish webshops as more reliable than foreign webshops. It is thus essential that you target your website and webshop to the Swedish audience.

Online behaviour

In Sweden the online spendings are relatively high, just like in the rest of Scandinavia. As a result, Swedes spend approximately 50% more online than the Dutch. Furthermore, the Swedes pay a lot of attention to the mobile sector. In recent years, mobile usage has increased enormously and it is therefore crucial that you optimize your online marketing for mobile devices. Prices in Sweden are relatively high compared to the rest of Europe. As a result, Swedes are price-conscious and pay a lot of attention to prices in webshops. Additionally, Swedes like seeing clear product information, a good search funtion and easy navigation in webshops. 


 Sweden does not use the Euro, but the Swedish Crown. Make sure you use the right currency when entering the Swedish market.