What is Mobile Advertising?

The number of people who own and frequently use a smartphone is constantly rising. Many activities have almost completely shifted to mobile over the last couple of years, presenting companies with the challenge of adapting their strategy to mobile devices. Experts even speak of the „mobile first era“. Apart from setting up a responsive design, mobile advertising is also an increasingly important part of this process. Mobile advertisements are relevant for the national as well as international market and can be applied in many different ways: For example you can start social media campaigns targeting mobile users or implement a Google Adwords promotion for mobile devices.

In-App Advertising

A lot of the time users spend online on their smartphones is spent in apps. Businesses and agencies increasingly acknowledge this and shift towards advertisements within specific applications, to reach the right target groups at the right time. These ads can be placed in mobile social media applications promoting a specific event, and can be regionally targeted. One of the reasons in-app advertising is so successful is the richness of the informational context. Apps usually provide a variety of data layers with a lot of useful information regarding the potential customer, thus enabling more fitted, relevant advertisements.