What is marketplace optimization?

There is no denying it: a good ranking among the Google search results can be decisive for the success or failure of a website or online product – this makes SEO campaigns so important. But did you know you could also optimize for marketplaces such as Amazon or eBay? Similar to Google, these platforms use algorithms to determine how relevant your product is to the customer. The more relevant, the better the ranking among the product listings. Considering that most customers do not read more than the first three listings, this ranking contributes significantly to your sales success.