What is Inbound marketing?
The era of spamming, cold calling and general mailings is already far behind us. Your target group in 2017 is no longer interested in this form of outbound marketing. So this can be done, and has to be done, differently through the deployment of Inbound marketing. Raising the interest of your target group by offering relevant content through the right channel at the right time. This will make customers get in touch with you instead of the other way around.
Through the combined and effective deployment of search engine optimization (SEO), content marketing and social media, you will be able to offer relevant content when it is top-of-mind with your prospect.
The benefits of Inbound marketing
Together with you we will create relevant content and make sure that the company will be found on this relevant content to trigger your prospects to get in touch with you. This form of marketing has a lot of advantages. Apart from being a relatively new way of online marketing, it has proven itself as an efficient and affordable way of marketing. No more expensive campaigns via radio, TV or print, but a data-driven deployment of your existing online marketing channels.