As an HR/recruitment specialist, you are responsible for recruiting and selecting personnel in order to fill an open vacancy. In other words, you are busy every day with the matchmaking between employer and employee.

Until a few years ago, the Human Resources department was still able to recruit excellent new staff by using its own network or by using relevant online platforms such as LinkedIn and various job portals. Nevertheless, more and more recruiters are experiencing the limitations of this long-term approach. The rapidly changing markets, technological possibilities and increasingly fragmented target groups mean that recruiting the right talent requires a new course of action: please welcome the well acclaimed HR marketing.