Project details

Client: Rabobank
Sector: Shopping
Country: Frankrijk
Marketing channels: SEO, linkbuilding
Target audience: Consumers
Website: www.domusparis.fr

Goals

Rabobank had just one goal:

1. Improve the online searchability and authority of Domus Paris in France

Strategy

In order to rank on the most competitive words such as furniture and interior a professional strategy and approach are needed. Through the efforts of our French colleague, at the head office in Tilburg, in combination with our local French partner in Paris, we conducted a thorough keyword and content analysis. This served as a basis for the optimization of the online portal. To gain more and more online authority in the French search engines, we have enrolled monthly link building activities. By monitoring the optimization activities every month and providing the client with a relevant report (including advice) we can say we have a very interesting project with Domus Paris within our portfolio.