Pharmahorse
Project details
Customer: Pharmahorse
Sector: E-commerce and Nutritional supplements
Country: France
Marketing channels: SEA
Target audience: Horse owners
Website: www.pharmahorse.nl
Goals
Pharmahorse had one specific goal: to increase the conversion rate in France. To achieve this goal we have set-up a SEA campaign.
Strategy
To achieve the goal of Pharmahorse we decided to set up a targeted ad campaign. Through AdWords, we were able to reach and trigger the French target audience within the various advertising channels. With the helpt of our French colleague, we have done translation work and through a keyword analysis and specific targeting we set up a well-run ad campaign. This ad campaign is continuously tested, analysed and monitored to optimize the results. This leads to the fact that France is also starting to get familiar with the special products of Pharmahorse.