Identity Games
Project details
Customer: Identity Games
Sector: Entertainment
Country: The Netherlands
Marketing channels: SEA and SEO
Target audience: Boardgame enthusiasts
Website: www.identitygames.nl
Goals
Identity Games had two specific goals:
1. A new and user-friendly website with a high ranking in the search engines.
2. More orders for the products of Identity Games
Strategy
To achieve the goals of Identity Games, we immediately started developing the new website. To improve the rankings of the keywords right away we have developed the website SEO-proof. In addition to increasing the visitors to the website, we have set up a targeted SEA campaign. Through a keyword and target audience analysis, we were able to launch a well-run campaign. The SEA campaign is continuously monitored and optimized.