Project details

Customer: AnyLamp
Sector: E-commerce and Lighting
Countries: Norway and Finland
Marketing channels: Off-site SEO
Target audience: Everyone
Website: www.any-lamp.com

Goals

The goal of AnyLamp was to improve the online authority in Norway and Finland. A higher online authority leads to higher rankings in the search engines wich ultimately leads to more traffic to the webshop.

Strategy

To improve the online authority in Norway and Finland we started out with linkbuilding. We have done the following for AnyLamp:

• Analyse the current linkbuilding profile
• Partnership linkbuilding
• Blogging and writing articles on external website
• Backlinking through forums and blogs
• Creating links on the targeted directories
• Competitive link building