Payment methods

To succeed online in Finland it is very important that you offer the right payment methods. The following payment methodds are the most populair in Finland:

Most populair payment methods in Finland:
1. Credit card and Debit card (38%)
2. Postpay (27%)
3. Direct payment / SEPA transfer (18%)
4. PayPal (10%)
5. Other payment methods eg: eWallet, Paysafecard (3%)

Cultural differences

In Finnish culture, the society is most important. Unlike, for example, the Netherlands where the individual is much more important, Finnish culture is about equality and blending in the society. Finns listen to higher ranked persons and adhere to the rules to avoid tension and uncomfortable situations. This leads to the fact that the Finns are not that internationally set. Whenever a foreigner is in Finland, the Finns expect that person to adapt to the Finnish society and rules.

Online behaviour

Just like the other countries in Northern Europe, Finland has a high online spending average. The Finns spend on average € 2.145 online per person per year. With this amount, the Finns spend less than the other countries in Northern Europe, but in contrast to these countries, the Finns spend a large share (40%) of their money online on foreign websites. Also in Finland, much of the marketing is paid for advertising in the mass media. Therefore, if you want to conquer the Finnish market, you will need to make sure you are visible in the mass media to achieve online success.