The development of new technologies and the growing competition are important factors that require companies to look beyond their own national borders.

Nowadays, the internet is everywhere. Thanks to mobile phones, consumers have access to all information they could ever wish for, in the glimpse of an eye. This is time savings, however, it can be a negative aspect for companies. Thanks to the information collected, consumers can compare the prices of products and services of the competition. Although there is a growth for local products, you still do not hesitate to buy imported products, as they are often cheaper in comparison with local products. There are no more borders for your competition, except for the actual physical distance.

It is important for national businesses to stay up-to-date and keep an eye on the development on both the national and international markets, in order to remain competitive. The market is wider, therefore it is necessary to review the strategies in order to reach a broader range of customers.

To ensure that your internationalisation is a success, you cannot simply copy and paste your local strategy and translate it to another market. In order not to drop a brick and to avoid a wrong interpretation of your campaigns, it is necessary to understand the habits and culture of the new market. Therefore it is better to cooperate with local partners, who know their own market and can help you develop your marketing strategy. This is a fundamental asset for your company!

Furthermore, expanding to other countries can deliver a lot of advantages, such as:

• The risks are divided between different geographical areas;
• New business opportunities open to your company, thanks to a wider market;
• The range of your business you can grow;

There are already a lot of international companies and the numbers are still climbing up.

Open the borders to the products from your own country and seduce new markets with the quality products from your own local market!