The end of this year is nearly there. I would say the perfect time to carefully look back but also to look ahead as there is a whole new year in the offing. A whole new year in which you may want to continue the current online growth abroad. In order to raise your ambitions to a new and higher level, you may want to consider to set up/extend your own marketing department or to outsource the (international) online marketing activities. To support you in this process, I have listed a few important considerations which could help you make the right decision.

Expertise
In-depth knowledge about the dynamic online marketing landscape is essential to realize a profitable campaign for your business. What might be effective within your current local online marketing campaign may not work abroad where different marketing opportunities and trends could be crucial for your result. In fact, If I had my own company I would definitely demand a partner (with international expertise) where I can rely on. As well as a partner who works daily with this matter and knows exactly how to apply it on your unique case with specific marketing tools. What about you?

Experience
Undoubtedly you have a lot of experience in the industry in which you operate. Marketing agencies also have this in relation to online marketing. Since marketing agencies work on a wide variety of projects every day, within just as diverse sectors, they undoubtedly have very valuable information at their disposal. Your knowledge combined with external experience: 1+1=2.

Investment
Let the cobbler stick to his last. Outsourcing online marketing means that you and/or your employees can focus on doing their own work. You must be aware of the fact that a full-time marketing employee will involve a higher investment then a fully specialized team that pays off effective hours. In addition, an external marketing agency can often act as an extension to your current marketing team. It can’t hurt to have an external agency which looks at your organisation and business from a different perspective, right?

Continuity
The roll-out of your own online marketing plan is one thing, but maintaining and adjusting this campaign monthly is your key to success. After all, what if you or your marketing manager is temporarily absent from your company? With an external agency you are assured of continuity. In addition, the external online marketing agency can provide you with tips, advices and new opportunities related to your growth ambitions during the collaboration.

Our advice
Each company is unique. Thank god! That’s why your company also requires a unique tailor-made online marketing strategy. When you switch to outsourcing, choose an online marketing agency which has a strong profile as a specialist in the area you are looking for.

Leads International specializes in international online marketing. We believe in the realization of successful international campaigns through local specialists. A large worldwide network of local international partners are ready to support both us and you in the development of country-specific campaigns. Now that’s what we call specialism!