Days get shorter, the weather gets colder, and the place on the couch feels a little more comfortable everyday: Autumn has arrived! It does not seem that surprising that the pumkin-spice-latte-season is also the time when e-commerce peaks. But who knew that there are different ‘online-shopping-days’ in different countries?

Almost everybody knows about Black Friday and Cyber Monday, when America goes one an (online) shopping frenzy. Across Europe, Black Friday overtakes Cyber Monday as the most profitable sales day. The friday before Thanksgiving (November 25th) has become one of the most popular online shopping days days in many European countries: The United Kingdom, France and Scandinavia have all jumped on the American shopping-mania train. Especially in the Nordinc countries, Black friday sales have increased tremendously over the last couple of years.

But Black Friday is not the most popular shopping day everywhere…

According to Adobe Digital Insights’ new report, the most popular online shopping day in Germany for example, is only two days later, on the 27th of November, with estimates of $25 billion spendings for 2016. The American promotion has less of an impact here and online shopping is extending later into the season and pre-christmas shopping does not decrease until mid December. Very similar results were found for the Netherlands, Belgium and Austria, where the most popular online shopping day is even later, on the 12th of December.

The Chinese equivalent of Black Friday, ‘Guanggun Jie‘ or ‘Singles Day‘ has recently become one of the largest online shopping days in the world. It is celebrated on November 11th (because the number one is associated with being alone) and has been largely popularized via the Internet, spreading across other countries as well. Especially the e-commerce giant Alibaba entices customers with many special deals and promotions.

The decisive factors have not changed: a good price, tempting deals as well as free shipping are still imporant aspects for all customers world wide. But covenience is also an increasingly important factor driving the online shopping hype – and so does (even though there is no academic proof) probably also the rainy weather and constant intake of pumpkin spice latte.