Marketing is super dynamic, and your strategy should also be. It can happen that you, as an entrepreneur or marketer, lose touch of these extremely rapid developments. In that case it´s good to have a marketing research done every once in a while. An independent person who looks at the heart of your business with all his knowledge and expertise, that exposes the problem areas and clearly maps out the possibilities: That’s exactly what you want, isn’t it?

We give you 5 reasons to convince you why a marketing audit is good for your company:

Synergy
The whole is more than the sum of its parts. For example, it’s always good to have someone outside of your company taking a look at your business objectively. Because what is self-evident to you does not have to be clear for the visitors of your website. This will easily identify effective areas for improvement. And that’s why cooperation takes your company to a higher level.

Sharpening your knives
In this period of time, many entrepreneurs and managers are extremely busy, which is why they are quickly distracted by the fact that they have to manage many different parts of the company. It can it feel as if they are running around like a chicken without a head (recognizable?), which is a pity because it always happens at the expense of something else. In order to determine what still works or doesn’t work properly, it’s good to take a moment of rest and reflection into account. To periodically sharpen your knives to be able to keep acting razor sharp is strongly recommended!

Building a solid foundation
We all know the story of the house that was build on sand: it was blown away when the storm came. A house that has a solid foundation is less likely to come across a storm. Doesn’t it sound logical? Yet every day we see companies that are running through the basics too quickly because of a hurry and with great ambitions. “..at least we started then” we are told. In the long run this will result in less website visitors and sales. In this case, it’s a good idea to have that basis planned out to see where ‘renovation’ might be desirable. Quick wins, medium- and long-term activities within your company can be mapped out at this point.

Bird perspective
How often have you looked at your business from ‘above’? For smaller companies, components such as processes and personnel can mean the difference between success and drowning. In order to discover what does and doesn’t work, it’s good to have an independent and objective look at your company as a whole.

A mathematician or economist will tell you that mathematics is all about spotting patterns. When you have a better picture of the bigger picture it will be easer to spot patterns: you suddenly see the things that work well and that don’t work well. This will give you fresh insights in the new possibilities for your company.

Underline where your weaknesses and strengths lie
No company is the same, even if they both sell the same products. By having experts research where your threats and strengths lie, you can form a better image of your situation. From this point of view, it will also be a lot easier to take on challenges in the future.

Are you ready to take a fresh look with your company? Leads International can help you with this! Contact us now for the possibilities.